Positioning

Nowadays health is a important for everyone and our brand make many product for customer each group and about quality we think it is the most important for customer we can adapt product appropriate with price and target group because concept of our product is “high quality and low price” that it make everybody have power for buy this product and now, I think brand is fast growth by quality and price that appropriate with customer.

Promotion strategy

Nongpho brand have many way for advertising because our product different from other product about quality and price that it make some people who never use our product. They want know about information and update new product which it make we advertising by TV, direct sell and delivery service for easy to customer when they want to buy our product.

Product strategy

-Brand value

Our product have a good quality, fresh milk, good health, popular, clean, low price, and we will develop product all time.

Target group

For our product have many target group

-Children group who get age about 4-12 years they drink for growth.

-Teenager group who get age about 12-22 years for declivous

-Adult group who get age about 25-35 years drink for strengthen bones

-Old group who get age about 40-60 years they drink for strengthen bones.

So, Nongpho suit for everybody because Nongpho is a brand for health

Product line

Nongpho is a brand for drink that it a good health to everybody and we will develop product every way for product is a popular in the market and now, Nongpho unity of six main line, Firstly milk for drinking shop, pasteurize milk, fresh milk UHT, curd and ice cream. Every product can make everybody have a good feeling, when you drink our product.

Background company

Nongpho Dairy Cooperative Limited Ratchaburi has transferred all activities of the Nong Pho Dairy Company. Conducted from October 16, 2518 since the current cooperative use of the same places as offices and receive divine grace, Their Majesties the King in the royal patronage. After a new dairy factory is completed, His Majesty the King has come please Majesties King opened a new dairy factory building anointed with a label. Ratchaburi Nong Pho Dairy Cooperative Limited.

Rationale >>> Why this brand?

Now many people want health care to themselves because health is an importance for live and there are many product in world that is a good thing and bad thing. Nongpho is a product for drink which I think when someone drink to it, it can make a good feeling for health because Nongpho make from fresh milk that given benefit for health and Nongpho is a fast growth in marketing So, Nongpho have trusted from many people

The Letter for Professional Comment

Dear Partner of Nongpho and all of manager

First of all I would like to introduce myself my name is Boorana Sawatdiwong. I'm a manager of Nongpho Brand. In the other hand, Nongpho brand is the milk brand that famous in Thailand. That the target group are many group expecial the young group. Nowaday, My brand have many product for dominate the market. We try to develop my brand to be successful in Thailand. However, the many comment from our partner and many partner of other brand can develop my brand to be successful.

Best Regard
Miss Boorana Sawatdiwong,
General Manager of Nongpho

Business News ( week 4 )
Business News

Major Cineplex Group has joint venture forces with Kantana Group to launch a cable TV channel broadcasting movies and entertainment programme around the clock. There are many leading entertainment and media companies such as GMM Grammy, RS and The Nation Group have already entered the cable TV business. M Channel will transmit its signal in the free-to-air system via the KU band.
Now Major Kantana has two sponsors are Osotspa and Toyota which Each spent 15 million baht and the company is now dealing with two more sponsors.